Top rules for real estate agents to keep in mind when sourcing photographs, videos, and virtual tours for their listings.
Stellar MLS has assembled a great guide for staying compliant in the MLS system and several of these intersect with the services Florida Aerial Solutions offers.
Listing Photos
At least one photo required prior to activating listing.
First photo must be one of following:
o Front exterior photo (no broker signage)
o Water view FROM subject property
o Aerial photo (not from copyrighted source)
If water view or aerial photo in first slot, front exterior must be second photo.
No copying of other brokers’ photos without written consent.
No agent/company branding, signage, or any other text in photos.
Virtual Staging
Using photo editing software to create a photo or conceptual rendering of what the interior of the property could look like if it were staged or lived in.
Must indicate “Virtually Staged” in the caption of each virtually staged photo
Must check Virtually Staged Y/N box to populate the Public Remarks of a listing
Allowed
- Modify interior photo to include personal property items not conveyed with sale (i.e. furniture, artwork, plants, etc.)
- Removing and/or replacing existing furniture.
- Add outdoor furniture or potted plants on patio or lanai.
Prohibited
- Changing paint colors (interior or exterior) or landscaping.
- Making a room appear larger or smaller than it actually is.
- No permanent fixtures may be removed, altered, or added.
- Views cannot be modified.
- Cannot change material aspects of property (patch walls, remove stains, etc.)
- No branding or text.
Virtual Tours / Videos
Only unbranded virtual tours allowed in MLS.
No contact information or agent/office branding.
Only virtual tours may be placed in Virtual Tour links.
YouTube videos must be an embedded link (no visible channel information).
Our Services
We offer MLS compliant drone and property photos by default, but additional text, branding, logos, and contact information can be added on to them upon request for non-MLS uses. Our virtual tours can be created the same way with a simple property address and factual description added into the videos for the MLS copy and then a separate version a real estate agent may choose to have made that would be promotional with their contact information. Visit our Real Estate Drone Photography and Virtual Tour/Video pages to learn more. Or get in touch with us to schedule a job.